Creativity is
how I make
sense of the world.

I build businesses, experiences and ideas that invite people to see more, feel more and imagine differently.

Creativity is not a department. It is a way of paying attention, asking better questions and making new possibilities visible.

Selected work

Pictures Experience

Personalised image and video experiences

Turning visitor photos into imaginative, personal visual stories that people want to keep and share.

Personalised storytelling for children

Personalised stories that invite children to recognise themselves inside the story and perhaps see themselves differently outside it too.

An experiment in human connection

An experiment in what happens when you deliberately create the conditions for strangers to meet and have real conversations.

Creativity, questions and possibility

Notes on creativity, technology, human behaviour and the questions that keep opening up new possibilities.

A little more human

Some worked beautifully. Some didn’t. All of them taught me something worth stealing for the next one.

I’m interested in people who are building, questioning, experimenting or looking for a more imaginative way forward.